As the Director of Digital Marketing & Innovation at Kimberly-Clark, Jim Edwards leads efforts to drive growth through digital channels for their portfolio of billion-dollar brands. His teams are responsible for delivering engineering and digital marketing solutions, implementing cutting-edge technologies, and supporting business operations to foster growth. Before joining Kimberly-Clark, Edwards held various roles at Unilever and Allianz Insurance, focusing on consumer and market insights, innovation, and proposition development. His career also includes unique experiences in the startup ecosystem, where he served as a program manager at a startup accelerator and later worked at the SaaS startup Unily, in the UK.
As enterprises rush to adopt generative AI, finding the right balance between innovation and strategic restraint is crucial for sustainable success. This session explores how organizations can determine the optimal level of GenAI investment and integration to maximize value while mitigating risks and avoiding resource overcommitment.
• Developing a value-driven GenAI roadmap aligned with core business objectives and capabilities
• Implementing agile experimentation frameworks to rapidly test and scale GenAI initiatives
• Establishing cross-functional governance structures to ensure responsible and strategic AI adoption
Check out the incredible speaker line-up to see who will be joining Jim.
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