Rupert Daniels

Director of Services and Skills Department for Business and Trade

As Director of Services and Skills, Rupert is responsible for helping UK organisations grow globally by developing their export capabilities and attracting inward investment. His portfolio covers diverse sectors including Digital Commerce, Creative Industries, Education, Consumer and Luxury Goods, Financial, Professional and Business Services, and Sport. In Government, Rupert delivered the 2021 Trade and Agriculture Commission to Parliament and is the Chair of Trade Advisory Groups (TAG’s) in Creative Industries and Consumer Goods & Retail, and co-chairs the Sports Advisory Group. Within DBT, he is responsible for cross-cutting campaigns and events and acts as the SRO for International Trade Week. Rupert joined the Civil Service over 3 years ago from Cambridge University Press where he spent 7 years building their global, digital brand as the Global Marketing Board Director. Rupert joined Cambridge University Press from Arsenal Football Club, where he was the global Partnerships director. Prior to this he was a founder in a start-up digital and mobile marketing agency and worked in Switzerland for 8 years with FIFA; running websites, sponsorship, film, television and music operations for three world cups, Ballon d’or and many other related sporting events. He has over 20 years of global experience across sales, marketing, media, digital, data and branding. Finally, Rupert started his career as a lecturer in sport science at Cambridge Regional College and Anglia Ruskin University and holds an MBA from the University of Liverpool.