Adopting new technologies, especially generative AI, can bring transformative benefits, but maintaining the human touch is critical in any process. As businesses navigate the integration of AI into workflows, preserving creativity, empathy, and customer connection is key to successful implementation. This session explores how business leaders can inspire teams to embrace tech while ensuring human-focused processes remain intact.

• Fostering a culture that integrates AI without sacrificing creativity or personal interaction.
• Implementing tech incrementally, focusing on small, meaningful touchpoints across the business.
• Encouraging collaboration between AI teams, legal departments, and customer-facing units to ensure balance.

Generative AI is reshaping the landscape of creative industries, offering unprecedented tools for innovation, efficiency, and artistic expression. Understanding the impact and potential of AI in creative fields is crucial for businesses to stay competitive, unlock new revenue streams, and redefine the boundaries of human-AI collaboration in content creation.

• Implementing AI-powered ideation tools to enhance creative processes and spark innovation.
• Developing ethical frameworks for AI use in content creation, addressing copyright and authenticity.
• Fostering a culture of AI-human collaboration that amplifies, rather than replaces, human creativity.
• Understanding the role of Gen AI in automating Content Supply Chain to maintain relevance and engagement across vast customer bases
• How can GenAI be leveraged to drive hyper-personalisation by tailoring creatives to individual preferences and behaviours