Sanjeevan Bala

Global Chief Data & AI Officer ITV

Sanjeevan Bala is the Group Chief Data & AI Officer at ITV. In this role, he is at the forefront of leveraging data and artificial intelligence to drive innovation and enhance business strategies across ITV's diverse platforms. During his time at Channel 4, He spearheaded the utilization of data science to drive innovation in both B2B and B2C contexts, transforming aspects of VoD, linear programming, UI/UX personalization, and internal processes. Sanjeevan played a pivotal role in harnessing data and advanced analytics to revolutionize various aspects of broadcast media, spanning marketing, online strategies, viewer relationships, ad sales, scheduling, and commissioning.