James Fletcher

Responsible AI Lead BBC

James leads on Responsible Data and AI for the BBC, ensuring that the BBC’s use of data and AI align with their values, priorities and legal and regulatory obligations. He is responsible for overall governance of internal development, use, and procurement of AI, and for turning principles into practice by providing teams with tools and support, and building capacity and culture throughout the BBC. Previously he worked in the BBC’s conversational AI team, after many years travelling the world as a radio reporter and producer.

Responsible AI Summit Conference Day 1 - Tuesday 17 September

11:30 AM Presentation: Does This Thing Actually Work? AI Evaluation and Measuring Public Service Values at the BBC

The BBC has developed AI principles and a risk management framework to guide the corporation’s approach to the rapidly changing AI landscape. But turning key principles into practice means diving into the challenging world of evaluating the technical performance of AI. In this talk James and Oli will share the BBC’s emerging approach to AI evaluation, with practical examples of testing AI services and measuring public service values like representation and universality in personalised platforms such as iPlayer. 

5:00 PM RAI real talk (the things the other conferences don’t tell you)

Ever go to conferences hoping for practical insights that can actually help you do responsible AI better day to day, but come away empty handed after yet another high-level discussion about the EU AI Act? Well this session is for you. It will be interactive, it will be fun, and most of all it will be a chance to get answers to your burning questions about how to survive and thrive as a responsible AI practitioner doing it for real in the fast-changing, complex world of AI. 


Lead by the BBC's Responsible AI team

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda