2021 Data Monetization Survey

Data monetization has emerged as a powerful way for companies to boost revenues and competitive advantage. By transforming existing company data assets into new business models, services or products, organizations can delight customers while simultaneously amplifying top and bottom-line growth.

Despite its promise, data monetization is not without its challenges. If improperly enacted, data monetization can cost a company more than just the expense of implementation but also, to just to name just a few, loss of customers, reputation and employee morale.

With this in mind, we created a new survey on the current state and future outlook of data monetization. Our goal is to uncover:

• How many organizations have successfully monetized internal data sources?
• What are the most common approaches to do so?
• How are companies leveraging enterprise data to develop new products, services and lines of business
• How are data monetization efforts adding business value to the organization?
• What are the top challenges or inhibitors to launching and capitalization data monetization initiatives?

The survey only takes 2 minutes to fill out and is completely anonymous.

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Can't access the survey above? Try here: https://www.surveymonkey.com/r/T5LHM5H